We’re all bees now, apparently. Hive mind may no longer be a metaphor but a gadget-mediated reality when we all peer into Foursquare apps to see which locations are trending and who is setting the trend so we can be sure to fly off to where the (usually) King Bee is hanging out. When we arrive, we’ll check in and report to the others our location – signaling we’re in the know by Tweet name-dropping “w/ @briansolis @scobelizer”. Congratulations – you’ve unlocked your Super Swarm badge at The Speakeasy.
Foursquare debuted at last year’s SXSW capturing interest among those who saw the potential of a location-based service (LBS), especially given the mass adoption of the iPhone with its geolocation features. Gowalla followed shortly thereafter, offering a similar ability to check in your location, share tips and get stuff: points for showing up, rewards for being a loyal visitor and cred for taking your game to the next level.
Foursquare and Gowalla are racing to gain the greatest market share in this critical early stage. Perhaps moreso than any other product or service, an LBS in the social space is only as valuable to its users as the numbers of their friends using it. I can own a Mac or PC or both because each may serve a different purpose – one I tend to use for multimedia and one I use for business. Even with social services like MySpace and Facebook there can be a reason to engage with both – one I use to connect with my musician friends and the other I keep for family and work friends. With LBSs however, I can only be in one place at a time so it doesn’t add any value to be using two services. It will be interesting to see if Gowalla can overcome Foursquare’s first-mover advantage or if it gets assimilated.